Hawaiian Tropic

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Hawaiian Tropic is a brand of suntan lotion sold around the world, but more widely available in the United States. The Company was founded by Ron Rice in 1969. It was the largest private manufacturer of sun care products in the United States until being acquired in May 2007 by Playtex Products, Inc. which when combined with Playtex's other brand of sun care, Banana Boat, made Playtex the largest manufacturer of sun care products in the Western Hemisphere. Shortly thereafter, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion. The company sponsored bikini competitions to seek women to serve as spokesmodels for their products. Many winners appeared later in advertising campaigns, swimwear, erotic magazines, and lingerie catalogs. In May 2008, the Hawaiian Tropic Brand celebrated the 25th Annual Miss Hawaiian Tropic International Model Search Finals at The Golden Nugget Hotel and Casino in Las Vegas.